Case studies — Making-of

Making-of

From brief to final visual

Every project is hand-crafted art direction. Scroll on: we unfold the process, step by step — no shortcuts, no automated generation.

Paris Saint-Germain

Art direction · Editorial design2025

Build an instantly recognisable matchday visual that works as well on a giant screen as in an Instagram story.

The brief

We start from the match context and the club identity. The goal: immediate intensity, a visual readable in half a second in the feed.

Moodboard

Palette, contrast, player treatment, type hierarchy. We lock the visual language before touching the final composite.

Iterations

Several composition passes: balance of masses, cut-out, score and logo integration. Every detail is decided, never left to chance.

The final

Multi-format variations ready for social and display. A coherent system, reproducible match after match.

Collector cards

Art direction · Illustration2025

Give each player a signature card: a premium object, consistent across the series, that begs to be collected.

The concept

We define the shared template: frame, portrait treatment, info hierarchy. The system must hold across the whole series without becoming dull.

Moodboard

Material effects, reflections, light accents. We hunt for the premium detail that turns an image into a desirable object.

Iterations

Every player runs through the system: we tune framing and colour case by case, keeping the series perfectly homogeneous.

The final

The result: a coherent, premium collection, ready to be extended and shipped. Each card tells the player’s story.

Let’s talk. We’ll craft a bespoke art direction, by hand.